.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, once familiarized to snagging billions in financial backing each year, have raised nearly $360 million so far this year, placing it on track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That stagnation is because of market concentration, enhanced regulative pressures, as well as financial uncertainties.ADWEEK talked to five VCs that remain to buy adtech business, regardless of these problems, concerning what they are searching for as well as what they stay clear of. Possibly unsurprisingly, these investors are actually targeting options in privacy-focused modern technologies as well as industry-specific regions like linked television.